Strategic Study for C&A

When problems continue to pile up due to understaffing and excessive workload, you can easily lose sight of the bigger picture. The facility manager at C&A Benelux personally experienced this challenge. In such a situation, a malfunctioning service desk is the last thing you need. That’s why C&A turned to Meliopus to bring order to the chaos and move forward with clear direction.

The Client

C&A is one of the most well-known clothing retail chains worldwide, with its Benelux headquarters located in Vilvoorde. Geert, the facility manager responsible for managing the Belgian stores, reached out to Meliopus with a clear call for help. Due to understaffing and overwhelming workload, the facility management operations were struggling. It was time for a change, but where do you start? Meliopus guided C&A on this journey forward.

The assignment

The highest priority was gaining a clear understanding of the current workflow. Meliopus conducted a strategic study that revealed various gaps, which experts then translated into actionable insights for the company. Additionally, Meliopus supported C&A’s in-house service desk to address the backlog and thoroughly optimize its operations.

Our approach

  1. Strategic Study

Meliopus started by mapping out the existing situation at C&A and clearly outlining expectations for the future: this is how things stand now, and this is what you can expect. Based on the findings of this research, Meliopus collaborated with C&A to establish a benchmark as a concrete framework for the organization, including standards for both preventive and corrective actions.

  1. Concrete Recommendations

Building on the strategic study and the established benchmark for C&A, Meliopus formulated numerous organizational proposals. These recommendations presented various models, each thoroughly justified and quantified. What are the benefits of model A or B? How much does solution C cost? This approach allowed the client to make realistic and thoughtful choices for optimizing their organization in the future.

  1. Data Analysis of the Service Desk

One of the most critical issues in C&A’s organization was the operation of the in-house service desk. With only 2 personnel and an overwhelming workload, unresolved tickets were rapidly accumulating, leading to dissatisfaction with the service. Meliopus conducted a comprehensive data analysis covering capacity, processes, tools, people, and skills, and based on this analysis, provided concrete recommendations. Meliopus’s deep expertise in service desk management was a significant advantage. Therefore, C&A utilized the facility expert to address the backlog and sustainably improve processes.

The result

The commercial leadership of C&A thoroughly reviewed all analyses and organizational proposals, receiving a comprehensive playbook with concrete actions and frameworks to shape policies in the desired direction. This allows the clothing chain to proceed at its own pace, implementing improvements effectively.

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